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ATLAS annual conference 2011
Valmiera, Latvia, 21 - 23 September 2011
Landscape and tourism: The dualistic relationship


 Please find the provisional program (incl. workshops) here!

Practical information

Transfer scedule

Map Valmiera

For delegates: Feedback on

Information post conference tour


Time and place

The conference "LANDSCAPE AND TOURISM: THE DUALISTIC RELATIONSHIP" will take place in the city of Valmiera, Latvia, in the period: 21-23 September, 2011.

The conference is organised by the Faculty of Tourism and Hospitality Management at the Vidzeme University of Applied Sciences and ATLAS.


Conference venues

The conference will be held at the Vidzeme University of Applied Sciences, which is located in Valmiera city centre. Address Cesu Street 4, Valmiera, Latvia.


Conference themes and Call for papers

Landscapes vary. Landscape diversity creates unique local and national value for individuals, business, societies and governments alike. Somewhere too densely populated, somewhere else inhabited incredibly scarcely, and yet somewhere else exploited and abandoned; a sparsely inhabited paradise is an unreachable dream to many in urbanized society.

Yet, even when finding it, can a modern person fully enjoy it? Tourism is often a rarely realised opportunity to solve many of those contradictions. Images, expectations and reality, extensive use and protection, remoteness and urbanization - many of these dualistic issues are waiting to be discussed to find common understanding and solutions.

The conference will focus on four main themes:

I. Landscape and Tourism: Sustainability and Planning Aspects

Problematics on: cultural, industrial, nature and urban landscapes in tourism Planning of tourism and landscape interaction

II. Landscape and Tourism: Generating Economic Value

Interaction of tourism and landscape in mutual value generation.
Landscape in tourism product development and marketing.
Landscape in destination marketing.
Landscape in meetings and incentives.
Landscape and innovation in tourism products and transformative value.
Landscape: facilitating clustering initiatives and economic growth.
Assessing economic value of landscapes: approaches and methods.

III. Landscape and Tourism in Technological Solutions

Forecasting traveller capacity and landscape sustainability.
Risk management solutions: tourism flows and landscape degradation.
IT application in tourism product development, marketing, production.
Virtual landscapes and substitutes for tourism experiences.
Navigation systems for tourism in different landscapes.
GIS solutions for spatial structures of tourism.

IV. Landscape and Tourism: Advances in Research and Education

Symbolization and representation of landscape
Perception and interpretation of landscape
Reading of landscapes: the author and the reader


Abstract submission

All abstracts will be subject to double-blind review by members of the scientific committee. Acceptance of a submission will be based on: theoretical and empirical significance; methodological soundness; relevance to the theme of the conference and logical clarity. The official language of the conference is English.

Abstracts should be submitted to ATLAS by using this form.

Abstracts should be submitted before April 18th, 2011.

Abstracts (maximum of 500 words) should indicate background, theoretical/practical implications, methods and/or data sources and indicative findings of the paper. The title should be no more than 12 words. Authors should also indicate which of the themes of the conference their proposed paper relates to (no more than 2). Abstracts not clearly related to the themes of the conference will not be accepted.


Publication details


Publication details

Selected full papers will be considered for publication in a special issue of a Emerald Tourism and Hospitality Journal.

Other papers will be included in the ATLAS publication series.


Doctoral Colloquium

In conjunction with the ATLAS annual conference, a doctoral colloquium will take place the day before the conference at September 20th, 2011.

Information about the colloquium can be found here.


Important dates

Abstract submission : 18th April, 2011
Notification of acceptance : 2nd May, 2011
Extended abstract submission : 1st August, 2011
Full paper submission :
20th November, 2011




Keynote speakers

  • Prof. Hannes Palang, Center for Landscape and Culture, Estonian Institute of Humanities, Tallinn University, Estonia
  • PhDs. Andris Klepers, Vidzeme University of Applied Sciences, Latvia
  • Prof. Fedulin Alexander Alekseevich, Federal Agency of Education, Federal Establishment of Higher Vocational Education "Russian State University of Tourism and Service", Russia
  • Prof. Edward H. Huijbens, Director Icelandic Tourism Research Centre, Iceland
  • Prof. Cara Aitchison, Head of Moray House School of Education, University of Edinburgh, UK


Scientific committee

  • Petri Hottola, University of Oulu, FUNTS, Finland
  • Melanie Smith, Corvinus University, Hungary
  • Tim Knowles, Manchester Metropolitian University, United Kingdom
  • Alexis Saveriades, Cyprus University of Technology, Cyprus
  • Maija Rozīte, Business School "Turība", University of Latvia, Latvia
  • Jānis Kalnačs, Vidzeme University of Applied Sciences, Latvia
  • Agita Līviņa, Vidzeme University of Applied Sciences, Latvia
  • Robert Wilus, University of Lodz, Poland
  • Walter Leal, Hamburg University of Applied Sciences, Germany


A few more are still to be confirmed.



Conference packages

Packages: ATLAS members Non-Members
  • Conference participation and materials
  • 3 Lunches
  • Tea/coffee breaks
  • Welcome reception
  • Conference gala dinner
  • Walking tour in Valmiera
€ 330 € 380
Doctoral students
  • Conference participation and materials
  • 3 Lunches
  • Tea/coffee breaks
  • Welcome reception
  • Conference gala dinner
  • Walking tour in Valmiera
€ 150 € 150
  • 3 Lunches
  • Welcome reception
  • Conference gala dinner
  • Walking tour in Valmiera
€ 130 € 130


Cancellation policy

As soon as ATLAS has confirmed your registration, you are obliged to pay the conference fee. If written cancellation is received on or before September 1st, 2011, a refund of all meeting fees will be made, minus an administration fee of € 50.

No refund will be possible after September 1st 2011, but substitute delegates can be nominated.


Valmiera city

Valmiera is the largest city in Vidzeme region. Population in Valmiera: 27 514.

Valmiera is situated in the very centre of the Baltics, in the Eastern part of Northern Europe; 100 kilometers from the capital city of Latvia -Rīga, 120 kilometers from Tartu, Estonia, 300 kilometers from Helsinki, Finland, 390 kilometers from St. Petersburg, Russia and 470 kilometers from Stockholm, Sweden.

Through Valmiera meanders the picturesque River Gauja separating the city into two. Valmiera is developing as a business and administrative centre by investing in the development of culture, arts and sports. City motto is: Valmiera think and create. The dominating economic branches in Valmiera are the food industry (milk, meat, and grain), fiberglass production, metalworking, wood processing and furniture producing. The contributing factors for the development are educational institutions and, of course, Vidzeme University of Applied Sciences founded in 1996. Now Vidzeme University of Applied Science offers studies to over 1400 students in bachelor and master's levels.


Getting to Latvia

By plane

The easiest way to come to Latvia is by air to Riga International Airport. It offers direct flights to more than 80 cities of the world. Then by coach or train to Valmiera. The national airline airBaltic (70 direct destinations) and traditional, low cost fare airlines as:

  • Lufthansa
  • Finnair
  • Czech Airlines
  • LOT
  • SAS
  • Ryanair (14 direct destinations)
  • Norwegian com
  • AerLingus
  • Wizz Air
  • Turkish Airline
  • Tarom
  • Aeroflot
  • Aerosvit
  • Belavia
  • Bulgaria Air
  • Utair
  • Wind Jet
  • Uzbekistan airways
  • and other

offer direct flights from many cities in Europe to Riga International Airport

More information about flights to Riga and Riga airport: or

The trip from Riga to Valmiera takes approximately 2 - 2.5 hours.

Other option is to use Tartu Airport exactly for delegated from Sweden. More information about flights

Over the sea

The major ports of Latvia have ferry connections with other ports in the Baltic Sea Region.

RigaPassenger Port has a regular ferry connection with Frihammen (Sweden). This ferry line is operated by the company "Tallink". More detailed information on the offers, prices and ferry schedule can be found on the home page of the company -

There is also a ferry line from Riga Port from Riga to Lübeck. Additional information from -

Ferries leave from Ventspils Port to Nynäshamn (Sweden) and Travemünde (Germany). Additional information from

Ferry travel to Travemünde (Germany) are is from Liepāja Port. Additional information from -

Other opportunity is ferries from Estonia, Port of Tallinn to Helsinki (Finland) and Stockholm (Sweden). More information is available at:

By train

It is possible to reach Latvia in a convenient and comparatively inexpensive way by train. One can travel by train from Riga to the Russian cities Moscow, St. Petersburg, Pskov and to the Estonian border town Valga.


Transfer Services and Transport in Latvia

Transfer services will be available to the delegates at no extra charge between Riga International Airport and the hotels on Tuesday and Wednesday (September 20th and 21st), Saturday and Sunday (September 24th and 25th). Number of transfers will depend on the number of delegates arriving/leaving on this day. Please mention your flight schedule on the registration form.

Transfer services will also be available to the delegates between the hotels and the conference venue.

From airport to Riga city: By public transport- Bus No.22, direct from airport (in Latvian -stop Lidosta) to the Riga centre (stop Stockmann centrs or Central tirgus (market)). Frequency is 10 - 30 minutes, journey time about 30 minutes. Fare - 0.60 LVL (to the buss driver). By taxi: The city from the airport can be reached using "Rīgas taksometru parks", "Rīgas taxi" and "Baltic Taxi" cabs. Journey time to the centre of the city is approximately 15 minutes. Charge - 1.50 LVL for embarkation plus 0.50 per kilometer, waiting 6.00 LVL/hour.

By train:

Travel with train takes approximately 2 - 2.5 hours. Fare -2.80 LVL. Write in website: From (No) Riga TO (uz): Valmiera (find in list). Valmiera train station is located 15 minutes walking distance from town centre. You can use public transport buses No. 5, No 6, No 10 to getting to the city centre.

Train traffic schedules:

By bus:

The trip from Riga to Valmiera takes approximately 2 - 2.5 hours. Fare -3.10 LVL. Write in website: From (No) Rīgas SAO, Rīga TO (uz): Valmiera. Due to repair works of Valmiera city streets, the bus station is moved to the city main parking lot behind the culture centre. To get from the bus station to the university, please follow Riga Street towards the direction of the central roundabout, then turn right, go down the hill and across the bridge over river Gauja. The university building (Cēsu Street 4) is on the right side right next to the river.

Bus traffic schedule:

International coach lines:


Recommended hotels

Please contact the hotels directly through e-mail or telephone with subject "ATLAS".

Recommended hotels:


Hotel Wolmar is located in the central part of Valmiera, about 5 min walk from the very town center and 10 min walk from the conference venue. The hotel has 30 rooms and 51 beds all equipped with WC, shower, hairdryer, telephone; satellite TV; internet connection. 18 rooms are equipped with air-conditioning. The hotel also has a restaurant and a bar, sauna; hair care; beauty therapy; plus customized cleaning and laundry services. Payment is possible in cash (Lats only), or by card (VISA, VISA Electron, Eurocard/Mastercard and Maestro).

The rate for a single room is 42 EUR. The rate for a double room is 54 EUR. VAT and buffet breakfast included.

Address: Tērbatas street 16a, Valmiera, LV 4201, Latvia
Phone: +371 64207301
Fax: +371 64207305


The four stars "Dikli Palace Hotel" is located in a scenic place 22 kilometers from the conference venue.

There is a four-star hotel in Dikīi manor. It has 26 double occupancy rooms and three suites. There are 13 new double occupancy rooms in the renovated Dikīi manor Barn. Each hotel room also has a modern bathroom, television, telephone, and Internet connection - so that you feel at home, or even better than at home!

Single rooms from 45 EUR per night. Double and Twin rooms from 45 to 60 EUR per night. Suites 130 EUR per night. Breakfast, Internet connection, taxes and morning pool (8:00a.m.-10:00a.m.) are included in the price of your hotel room.

Hotel can provide transfer from hotel to Valmiera and back to hotel. The price is dependent from number of persons.

Address: Dikli, Dikli Parish, Koceni Municipality, LV-4223
Phone: +371 64207480
Fax: +371 64207485


A new, friendly hotel situated a short ride from Valmiera town next to sports arena in a rapidly developing part of town. The hotel has 39 rooms and 117 beds. All rooms have cable TV, wireless internet connection, desk, wardrobe, WC and shower. Some rooms have air-conditioner and phone. All rooms have dark curtains, small fridge and electronic keys. The hotel is easily accessible from town center by taxi (5 min) or regular public bus (10-15 min), you can also take a nice 20-25 min walk to the hotel. Payments are possible in cash (Lats only), by card (VISA, VISA Electron, Eurocard/Mastercard and Maestro) or bank transfer.

The rate for a Single room is from 28,46 EUR to 45,53 EUR; Double or Twin room is from 45,53 EUR to 56,92 EUR (depending on a room); Lux room from 56,92 EUR. VAT and breakfast buffet included.

Address: Vaidavas street 15, Valmiera, LV 4201, Latvia
Phone - fax: +371 64201200
Mobi: +371 25464433

Vidzeme University of Applied Sciences Student hostel

A comfortable hostel of Vidzeme University of Applied Sciences; the hostel has 41 apartments; each apartment with two double rooms sharing a bathroom and a wardrobe. Hostel is situated a short ride from Valmiera town center and is situated next to sports arena in a rapidly developing part of town. All rooms have internet connection, 2 rooms are sharing a wardrobe and a bathroom. The hostel is easily accessible from town center by taxi (5 min) or regular public bus (10-15 min), you can also take a nice 20-25 min walk from the town center. Payments are possible in cash (Lats only) or by advance bank transfer (please see a separate info for bank payments).

The rate for a bed in a double room is Ls 7 / € 10 per night. VAT is included; breakfast is not included and is not served at the site.

Address: Ausekļa Street 25a, Valmiera, LV 4201, Latvia
Phone: +371 26651033
Fax: +371 642 07230

Hotels and other accommodation are available in different price categories:



To come to Latvia, EU and EEA nationals need only valid travel documents - passports or identity cards. Non-EU nationals have to check if they need a visa to enter Latvia. The list of countries whose citizens do not need visas is available at Ministry of Foreign Affairs of the Republic of Latvia website. Please note that it may take several weeks to obtain a visa. Therefore visa application procedures should be started as early as possible. More information on visa requirements can be found at Office of Citizenship and Migration website.



The Latvian currency is Lats which is abbreviated as LVL and Ls and santims (1 Lats = 100 santims). The currency is fully convertible 1 EUR is approximately 0,75 LVL. You can exchange your money in banks. The main banks in Valmiera are SEB banka, Swedbanka, Nordea, Latvijas Krajbanka, DnB NORD banka, Hipoteku banka, Privat banka, Ciatdele banka, Norvik banka - all located on or close to the main business street - Rīgas Street. The usual opening hours of the banks is 9:00 -17.00 on working days. All the banks have cash machines where you can withdraw money 24 hours a day. Cash machines are found outside the bank buildings, in the main shopping centers and at petrol stations.


More information on Latvia, Valmiera and Rigas

For information on Latvia, please view:

For information on Valmiera, please view:

For information on Vidzeme region, please view:

For information on Riga, please view:



  • Contact
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  • Registration
    Submit this form to register for the conference.
  • Abstract submission form
    Submit this form to submit an abstract for the conference.


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