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ATLAS SIG meeting - Event and Cultural Tourism
22 October 2020, ONLINE
 

 

 

Festival Cities and Cultural Tourism

 

 

Introduction

Edinburgh Napier University and ATLAS welcome you to an online one-day seminar on Festivals, Culture and Tourism on Thursday 22nd October 2020. It is not possible to invite you to Edinburgh, the world’s festival city, in person but we will be bringing the spirit of this international, eventful city to our virtual seminar. Following the original call for papers we have a wide variety of work to share with you, courtesy of many excellent contributors, that we can't wait to hear from.

Edinburgh remains the symbolic home for our seminar. The strategic use of festivals has benefited Edinburgh for many years, but what are the costs and who pays? Where is the space for grassroots festivals, both in the calendar and in the city’s urban topography, and what is being done to make it accessible to residents and communities? 


ID 98169900 © creativecommonsphotos | Dreamstime.com

From the festival city, we’ll be asking what is a “festival” anyway? Has the word lost its meaning, or gained new ones? What role do host communities play? How are festival places experienced, marketed and remembered? Who are the guardians of festivals today, and what does the future hold? Festivals and cultural tourism of all kinds will be welcome for discussion.
 
The aim of this meeting is to review the current challenges that festival cities face: grassroots involvement, sustainability in all its forms, emerging trends in the festival landscape, and the forces at work in these turbulent times. The meeting will bring together leading international scholars in the festival and event studies field, as well as industry practitioners and policy makers in Edinburgh and beyond.

Join us online for this meeting of ATLAS's two Special Interest Groups (SIGs) in Events, and Cultural Tourism. Welcome also to the wider world, as parts of the seminar will be broadcast live on YouTube. With our industries facing uncertainty there has never been a more important moment for researchers and lecturers to engage with practitioners and students.


Credit David Monteith Hodge
Retrieved from https://www.edinburghfestivalcity.com

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Meeting themes

Themes for the meeting will include:

  • Festival cities: the current state of play
  • Festival economies: who pays and who gains?
  • Festival tourism
  • Festivals as community: inclusion and exclusion
  • Festivals: place-making, place-breaking, place-less
  • Festival identity and meaning
  • Festivals as experiences
  • Festivals and governance
  • Festivals and social change
  • Festivals as heritage
  • Festivals as catalysts for urban development

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Provisional programme

9.30 - 11.00 ( 10.30 - 12.00 CEST)

Overall welcome and introduction: Greg Richards

Opening panel: Edinburgh Festival Directors
Chair: Jane Ali-Knight

  • Nick Barley (Edinburgh International Book Festival)
  • Julia Amour (Festivals Edinburgh)
  • Oliver Davies (Edinburgh Festival Fringe Society)


12.00 - 15.30 (13.00 - 16.30 CEST)

Presentations and book chapter proposals

Session 1
Chair: David Jarman

  • Edit Kővári, Ágnes Raffay - Can festivals bring social change in an ECoC city? Emotional intelligence and willingness of volunteering of youth
  • Enrico Nicosia - Film festivals as tools of socio-economic, territorial and touristic development: the case study of Taormina Film Fest
  • Kirsten Holmes, Judith Mair, Leonie Lockstone-Binney - Developing mega-event legacy indicators for ‘eventful cities’

Session 2
Chair: Jane Ali-Knight

  • Michael Luchtan - Festival and Events as the Locus for Global Musical Heritage
  • Amber Herrewijn, Marjorein van Houten - Event Echoes: The influence of social memory recollection of a music festival experience on participants’ happiness
  • Montira Intason, Willem Coetzee, Craig Lee - The transference of family values in the Songkran Festival

SHORT BREAK

Session 3
Chair: David Jarman

  • Alba Colombo, Esther Oliver-Grasiot - Intensities of the use of public space by cultural festivals: an evolutionary map of Barcelona
  • Greg Richards, Brian King - The experience of cultural festivals: evidence from Hong Kong
  • Maria del Pilar Leal Londoño, Alexandra Georgescu Paquin, Jordi Arcos - Food festivals as builders of the image of a tourist destination

Book planning meeting (restricted viewing: not on YouTube
Chair: Greg Richards


16.00 - 17.00 (17.00 - 18.00 CEST)

Closing panel:
Introduction: Jane Ali-Knight
Chair: Alba Colombo

  • Kristina Nilsson Lindström (University of Gothenburg, FESTSPACE)
  • Sandy Fitzgerald (Olivearte Cultural Agency)
  • Katarina Thorstensson (Smart Tourism & Sustainability Strategist, Göteborg & C)

Final wrap-up: Greg Richards

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Panel 1

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Opening Panel - Edinburgh Festival Directors


 

Olly Davies

Olly Davies is a communications specialist with a passion for creativity and storytelling, underpinned by a robust understanding of key audiences. Over the past ten years, he has held leadership positions in a variety of industry sectors – from conservation to education, publishing to charity marketing – and has managed some of Scotland’s most recognisable brands.

Olly joined the Edinburgh Festival Fringe Society as Head of Marketing and Development in October 2017. The Fringe Society is a charity which was established by participants to act as the custodian of the Edinburgh Festival Fringe, the world’s largest arts festival (second only to the Olympics in terms of ticketed events worldwide). The role involves building social, financial and political support for the Society’s charitable mission, helping audiences curate their own Fringe experience, and promoting the festival and what it stands for all over the world.

Prior to the Fringe, Olly was Head of Communications and Membership at the Royal Zoological Society of Scotland (RZSS), the conservation charity which owns and operates Edinburgh Zoo and the Highland Wildlife Park. During his three years with RZSS, Olly achieved significant visitor and supporter growth by repositioning the Society as a major conservation player in Scotland, embedding a new brand identity across multiple channels, developing links with partners in the tourism and attractions sector, and delivering the largest market research programme in RZSS’s history.

He was previously Marketing Manager at the Scottish Wildlife Trust from 2010 to 2015, with a specific focus on sustainable income generation, membership growth and policy / advocacy. Olly was part of the team that helped reintroduce the Eurasian beaver to Scotland after an absence of over 400 years, and led the communications for the UK’s first national red squirrel conservation project. He helped the Trust achieve record membership growth and delivered successful legacy fundraising, regular giving and international conference campaigns over a five-year period.   

Olly has a longstanding interest in writing and editing, studying Creative Writing at Edinburgh University before joining Scotland’s largest independent magazine publisher as a writer and Publication Manager. He has also developed brochures and promotional material for Scotland’s oldest language school and tutorial college; and award-winning member magazines for the Scottish Wildlife Trust and RZSS. On several occasions, he has almost completed a debut novel about stand-up comedians.


Julia Amour



Julia leads the membership body for Edinburgh’s major festivals, Festivals Edinburgh.  The collective development organisation works on shared priorities around developing Edinburgh’s global position as the world’s leading festival city, the Festivals’ engagement and impact, and future innovation and investment. Key project areas include joint festival city marketing and environmental strategies, collective impact evaluation, international delegate programme and community engagement initiatives. Julia previously worked for the British Council and Scottish Development International.

Nick Barley

Nick Barley has been director of the Edinburgh International Book Festival since October 2009. Innovations during his directorship include Unbound, a free evening mini-festival of literary performances; the 2012 Edinburgh World Writers’ Conference which took place in 17 cities worldwide; and a Fringe First-winning promenade theatre production, Letters Home, co-produced with Grid Iron Theatre Company in 2014. Nick Barley was chair of the judging panel for the 2017 Man Booker International Prize and is President of the Word Alliance – an international network of the world’s leading literary festivals. He was elected as a Fellow of the Royal Society of Literature in 2018.

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Pitching presentations for book inclusion

Because of the changed circumstances, we will also be using this online event as the first step in a longer-term process. The October meeting will be the first step towards a book publication on the theme of the meeting. To facilitate rapid and inclusive publication we will be willing to consider flexible formats for this. We hope to be able to work quickly on this so we can present (or even launch) the publication during a special track to be organized at the ATLAS annual conference in Prague, which has been postponed to September 7-10, 2021.
 

The suggested chapters of the publication
"Festival Cities and Cultural Tourism"

Greg Richards, Brian King
The experience of cultural festivals: evidence from Hong Kong

Maria del Pilar Leal Londoño, Alexandra Georgescu Paquin, Jordi Arcos
Food festivals as builders of the image of a tourist destination

Esther Oliver-Grasiot Alba Colombo,
Intensities of the use of public space by cultural festivals: an evolutionary map of Barcelona

Montira Intason, Willem Coetzee, Craig Lee
The transference of family values in the Songkran Festival

Michael Luchtan
Festival and Events as the Locus for Global Musical Heritage

Amber Herrewijn, Marjorein van Houten
Event Echoes: The influence of social memory recollection of a music festival experience on participants’ happiness

Enrico Nicosia
Film festivals as tools of socio-economic, territorial and touristic development: the case study of Taormina Film Fest

Edit Kővári, Ágnes Raffay
Can festivals bring social change in an ECoC city? Emotional intelligence and willingness of volunteering of youth

Kirsten Holmes, Leonie Lockstone-Binney, Judith Mair
Developing mega-event legacy indicators for ‘eventful cities’


In this second session of the meeting authors will pitch their contribution towards the publication.

Presenters:

Greg Richards

Greg Richards is Professor of Placemaking and Events at Breda University and Professor of Leisure Studies at the University of Tilburg in The Netherlands. His recent publications include the SAGE Handbook of New Urban Studies (with John Hannigan), Reinventing the Local in Tourism (with Paolo Russo) and Small Cities with Big Dreams: Creative Placemaking and Branding Strategies (with Lian Duif).
 

Brian King

Brian King is Associate Dean and Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. He specializes in the cultural dimensions of tourism, particularly in the Asia-Pacific region. He has published books and articles on tourism marketing, resorts, VFR travel and Asia-Pacific tourism. He is Co-editor-in-chief of Tourism, Culture and Communication.


Alexandra Georgescu Paquin

Alexandra Georgescu Paquin,  PhD in Museology, Mediation, and Heritage / Communication, lecturer and researcher in Tourism & Culture, coordinator for the Master's Degree in Tourism Innovation Managemen at CETT Barcelona School of Tourism, Hospitality, and Gastronomy, University of Barcelona.


Jordi Arcos Pumarola

Jordi Arcos Pumarola, .  PhD in Philosophy, Lecturer & Researcher in Tourism & Culture at CETT Barcelona School of Tourism, Hospitality, and Gastronomy, University of Barcelona.


Maria del Pilar Leal Londoño

Maria del Pilar Leal L, PhD in Geography, Lecturer and Researcher in food tourism and currently is the academic director of masters and postgraduate programs at CETT Barcelona School of Tourism, Hospitality, and Gastronomy, University of Barcelona.


Alba Colombo

Dr. Colombo is Senior Lecturer and researcher in the Department of Arts and Humanities at the Open University of Catalunya and has long term experience in events research and education. She is the principal investigator of the Barcelona team at the HERA financed FESTSPACE research project. Her main research area is sociology of culture, focusing on the analysis of festivals and festivities as contemporary social and cultural expressions. In this frame her recent publications revolve around social effects and impacts of festivals and festivities.


Esther Oliver-Grasiot


 
Esther Oliver-Grasiot is a research fellow at Universitat Oberta de Catalunya. Her work is focused on cultural studies in FESTSPACE project (festive events and popular culture in Barcelona).


Montira Intason



Montira Intason is a PhD Tourism student at the University of Otago, New Zealand. Her current research aims to explore the interplay between a hallmark cultural event, tourism, and commercial activities through the transformation of the cultural practices by using a case study of the Songkran Festival in Thailand.


Willem Coetzee

Dr Willem is a Senior Lecturer in the Department of Tourism at the University of Otago, New Zealand. His research focus is on sustainable tourism and events and festivals. In this context, he has explored specific issues among stakeholders in and around protected areas in Southern Africa, the impacts of nature-based tourism on surrounding communities, and the impacts of tourism in water-stressed destinations.  His recent publications revolve around perceptions and consumer behaviours of attendees at sporting events and festivals.Willem has been involved in a range of tourism supply-and-demand projects in small towns and the formulation of tourism feasibility studies for communities.
 

Dr Craig Lee



Dr Craig is a Senior Lecturer in the Department of Tourism at the University of Otago, New Zealand. His current research focus is in the fields of innovation and entrepreneurship in hospitality and tourism. His key strengths lie in the design and administration of surveys (both in-person and online) and the analysis of quantitative data across a range of statistical techniques such as Partial Least Squares Path Modelling (PLSPM), Structural Equation Modelling (SEM), and Cluster Analysis. In addition, he is proficient in qualitative methods using interviews and the analysis of qualitative data through thematic analysis.
 

Michael Luchtan

Michael Luchtan researches Bluegrass events in Europe as a doctoral grant-holder at Barcelona’s Universitat Oberta de Catalunya. He is in the FESTSPACE research group.


Amber Herrewijn

Amber Herrewijn started her academic career after having worked as an entrepreneur in the event industry. Teaching predominantly in the second phase of BA Leisure & Event Management and the Master in International Leisure, Tourism & Event Management, she loves to supervise students in their research, with a specific focus on design based product development. Her research interest lie in circular & sustainable festivals and in memory creation of festivals visitors. Amber graduated from Brighton University MSc International Event Management and teaches as a senior lecturer Events at NHLStenden University in Leeuwarden, the Netherlands.
 

Enrico Nicosia

Enrico Nicosia is a Researcher of Geography and Lecturer of Cultural Geography in the Department of Cognitive Science, Psychology, Education and Cultural Studies, University of Messina.


Edit Kővári

Dr. Edit Kővári is an associate professor at the University of Pannonia. Her PhD was on hotel managers’ emotional intelligence and its relation to task and contextual performance within organisational culture. She is the university representative of European Capital of Culture Veszprém 2023.


Ágnes Raffay-Danyi

Dr Ágnes Raffay-Danyi is an associate professor at the University of Pannonia. Her doctoral thesis focused on stakeholder involvement in urban tourism development. She is the vice-president of the Veszprém Tourism Association where she works closely with the tourism and cultural service providers of the city.


Kirsten Holmes

Kirsten Holmes is Professor and Dean of Research in the Faculty of Business and Law, Curtin University, Perth. Her research on events and festivals examines volunteerism; event sustainability; and event legacies. She is the lead author of the Routledge textbook Events and Sustainability (2015) and has won two IOC Advanced Research Grants examining Olympic legacies.


Leonie Lockstone-Binney

Leonie Lockstone-Binney is Associate Professor at Griffith University, Queensland and has been teaching and researching in the emergent field of event management since 2006. Her main area of research expertise since 2000 relates to volunteering, specifically in event and tourism settings. Leonie is the Associate Editor for the Journal of Hospitality and Tourism Management and her research has been funded by the Australian Research Council, the Victorian Government, and she was the lead researcher on an IOC Advanced Research Grant examining the volunteer legacies of the London and Sydney Olympic Games. Most recently, she has been examining the legacies of the 2018 Commonwealth Games, hosted by the Gold Coast.


Judith Mair

 

Judith Mair is an Associate Professor and Discipline Leader of the Tourism Discipline Group in the University of Queensland Business School. Her research interests include pro-environmental behaviour and resilience both in tourism and events; the impacts of events on community and society; consumer behaviour in events and tourism; the relationship between events and climate change; and business and major events. Judith is the editor in chief of the International Journal of Event and Festival Management Judith is working on a number of projects including investigating the potential for events to act as a catalyst for encouraging pro-environmental behaviour change; researching the links between events and social capital; and assessing the potential impacts of climate change on the tourism and events sector. Judith is the lead researcher on an IOC Advanced Research Grant examining the eventful legacies of the Olympic Games.
 

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Panel 2

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Closing Panel - Festival and events: social responses to the global pandemic 

Social reactions to the COVID-19 pandemic in the realm of festivals and festivities have been diverse,  across Europe and the rest of the world. This may mark the future of a sector whose economic existence is threatened while it has also had to reflect on its social role. During this session, professionals and academics will address various questions about how the social response to the pandemic has been in relation to festivals and celebrations in Europe, before, during and after the COVID-19 experience. Drawing on these insights the panel will (re) imagine what the post-pandemic order in this field will be.


Kristina Nilsson Lindström



Dr. Kristina Lindström received her Ph.D. in Human Geography from the University of Gothenburg, where she holds a position as a senior lecturer. She is currently involved in FESTSPACE as a project investigator. Her main research interest is the issue of transformation of local communities to spaces of production and consumption of tourist experiences, as well as collaboration between stakeholders and the role of governance in such societal transformation processes. 


Sandy Fitzgerald.

Sandy was founder and director of City Arts Centre, Dublin (1974 to 2001) and is currently a director in Olivearte Cultural Agency, working as a consultant and trainer across Europe, and teaches at different universities. Sandy was also a founding board member of the Royal Hospital National Cultural Centre (now the Irish Museum of Modern Art) and served on the Executive Committee of the European network of independent cultural centres Trans Europe Halles (1997-2002). Published work includes: Models to Manifestos (2019), An Outburst of Frankness: Community Arts in Ireland – A Reader (2004), Managing Independent Cultural Centres (2008). Now working at Olivearte Cultural Agency.



Katarina Thorstensson

Smart Tourism & Sustainability Strategist, Göteborg & Co. Katarina Thorstensson is an experienced sustainability strategist, advisor and moderator with a deep interest in sustainable growth in destinations and building bridges to achieve results. She has many years of experience in leading and developing the sustainability work within the tourism industry in Gothenburg, Sweden. As a result, Gothenburg has been named world leader by Global Destination Sustainability Index 2016 – 2019. She was also leading the city’s candidature for European Capital of Smart Tourism 2020. Katarina Thorstensson has a bachelor’s degree and has been Head of Sustainability and Senior Advisor of several meetings and events, e.g. the Associations World Congress, FEI European Championships, Euroskills, European Athletics Indoor Championships to mention a few. She is former president of the Swedish Network for Sustainable Tourism & Events and a frequent guest lecturer at the University of Gothenburg and at international symposiums.


Moderator: Alba Colombo



Dr. Colombo is Senior Lecturer and researcher in the Department of Arts and Humanities at the Open University of Catalunya and has long term experience in events research and education. She is the principal investigator of the Barcelona team at the HERA financed FESTSPACE research project. Her main research area is sociology of culture, focusing on the analysis of festivals and festivities as contemporary social and cultural expressions. In this frame her recent publications revolve around social effects and impacts of festivals and festivities.

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Scientific committee and moderators


Jane Ali Knight

Jane is currently leading and developing the festival and event subject group as well as lecturing at Universities internationally and facilitating training and development in the field.  She is Course Director of the 'Executive Certificate in Festival and Event Management' delivered in Scotland and the UAE and the highly successful ‘Destination Leaders Programme’ delivered with Scottish Enterprise. Her core activities fall into three main areas: event and festival related programmes; research and publications and conferences and professional events. She is currently a board member of BAFA (British Arts and Festivals Association); Without Walls; Women in Tourism and is a Fellow of the HEA and Royal Society of the Arts.


David Jarman

David Jarman is Programme Leader for the BA (Hons) International Festival & Event Management degree at Edinburgh Napier University. He is working towards a PhD on social networks and festival communities. He is co-editing a special issue of Event Management with Greg Richards, on "Events as Platforms, Networks and Communities", due for publication in late 2020.


Greg Richards

Greg Richards is Professor of Placemaking and Events at Breda University and Professor of Leisure Studies at the University of Tilburg in The Netherlands. His recent publications include the SAGE Handbook of New Urban Studies (with John Hannigan), Reinventing the Local in Tourism (with Paolo Russo) and Small Cities with Big Dreams: Creative Placemaking and Branding Strategies (with Lian Duif).

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Conference organisers

The meeting will be hosted by the Tourism & Languages subject group at Edinburgh Napier University (www.napier.ac.uk/fem), with support from the Edinburgh Festivals. The organisation of the meeting will be supported by ATLAS, and the ATLAS Special Interest Groups in Events, and Cultural Tourism.
 
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Registration

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