ATLAS Winter University 2009

Tourism, Leisure and Creativity

Barcelona, Spain

February 18 - March 1, 2009
 



Download Presentations

You can use this link to download the presentations of the ATLAS Winter University 2009.

Index

Background

European integration has produced major changes in the production and consumption of leisure and tourism, with increased convergence of consumer demand and transnational service provision set against a desire for individuality, identity construction and distinction. The New Member states have found it particularly hard to make the transition to a market economy at the same time as production and consumption are becoming globalised. Past editions of the WU have analysed this process from the perspective of the 'culturisation' of leisure and tourism (increasing circulation of cultural symbols, etc) and the touristification of culture and physical environments (built heritage).

In recent years the problems generated by traditional culture-led development strategies have caused cities and regions to look to creative development. Although epitomised by the work of Richard Florida (2001) in the USA, creative strategies have been widely adopted in Europe, through creative clusters and quarters, creative industries strategies and the development of 'creative tourism'.

The shift from tangible heritage and culture to intangible creativity poses a challenge for businesses and policy makers. The leisure, culture and tourism sectors have become used to dealing with 'services' which can be packaged into leisure 'products', but there is now a need to understand the implications of the expanding experience economy, the increasing integration of leisure, tourism, work and the rise presumption for the study of leisure. These developments fall outside the traditional disciplines and are currently under-developed in higher education courses in Europe. The WU therefore provides an important opportunity for participants to develop their existing curricula in the relatively new area of creative development and consumer experience, and to link their programmes together in a way that facilitates comparative educational strategies. This may also serve to counter the existing (predominantly American) paradigms prevalent in this field by constructing an alternative, European, view of tourist experience.

up

Aims and objectives

The basic aim of the WU is to examine the consequences of European integration for leisure and tourism consumption and production.

The objectives of the 2008/2009 edition will be:

The WU will seek to build our understanding of creative development strategies in different EU contexts, examining the effects of creative development from different disciplinary perspectives.

up

Introduction

ATLAS is pleased to announce that the Winter University intensive programme for 2009 will be held in Barcelona, Spain. The event will be hosted by the Sant Ignasi Tourism School and will be organised by the University of the West of England.

The Winter University is aimed at undergraduate and masters students in the fields of tourism, leisure and culture. The programme consists of lectures, workshops and excursions, where the emphasis is placed on interactive learning in international groups. Lecturers from universities in Germany, Spain, Romania, the UK, the Netherlands, Portugal and Slovenia will deliver the lecture programme and lead the workshops. Questions, of tourism, culture and identity will be explored through the formal programme as well as through the social programme and informal transcultural contacts between students.

up

Winter University Team

up

Winter University Host (New)

Tourism Sant Ignasi (TSI), as a Jesuit-inspired center for higher education, has a mission to provide first-class training and education in order to offer top quality service in the tourism sector.

TSI offers a solid portfolio of training programs that are characterized by their quality, their international nature and their distinct orientation to the comprehensive development of professional and human competencies. The University initiative arose from the close cooperation between the two institutions (ESADE and Tourism Sant Ignasi) in accordance with their line of innovative educational and training proposals combining the human factor with high technology, academia with the business world and local identity with a universal mission.

Located in a catalogued modernist style building designed in 1895 by the architect Joan Martorell tourism has been taught in Sant Ignasi since 1987 / 1988 and the subject area has now become the school flagship in its development as the Tourism School at the Universidad Ramon Llull.

up

Participation fee

Participation at the Winter University is open to students of participating ATLAS member universities AS MENTIONED ABOVE IN THE LIST OF THE WINTER UNIVERSITY TEAM. The cost to students in 2009 will be 100 Euro. Accommodation, breakfast, one meal per day, social programme, and course handouts are provided. Students from participating universities will have up to 90% of their travel costs covered (up to the travel budget for their institution).

up

Travel (Updated)

From Barcelona Airport, take the train to the Sants train station (every 30 minutes, journey time 20 minutes). From Sants it is a 10 minute walk along Carrer Numancia towards Diagonal. You can take the metro (L-3 green line) from Sants station, to "María Cristina" Station, which leaves you with a shorter walk along Diagonal. If you buy a T-10 1 zone ticket at the Airport train station this will cover your journey to the hostel (including the metro). A T-10 costs €7.20 and gives you 10 single trips on buses, metros and trains within Barcelona.

A slightly more expensive route with less walking - take the airport bus to Placa Catalunya and then the 68 bus to the junction of Diagonal and Carrer Numancia.

For detailed maps and travel information, visit http://www.tmb.cat/en_US/home.jsp

up

Accommodation (Updated)

The accommodation for the WU will be at the Pere Tarres hostel, which has good student accommodation facilities in a new building with 6/8 bed dorms. There is internet access and catering facilities. You can find out more about the youth hostel on their website: http://www.peretarres.org/alberg/youth-hostel.asp.

Breakfast will be provided for those staying at the hostel. Lunch will normally be taken at the hostel (for exceptions see programme). The normal restaurant hours are:
Breakfast: 7.30 -10.00
Lunch:13.00 - 16.00
Dinner:20.00 - 22.00

There is also a Kitchen available for hostel guests to prepare their own food.

Address
Alberg Pere Tarrés
c/Numància 149-151
08029 Barcelona
Tel. 00 34 93 410 23 09
Fax 00 34 93 321 04 16

up

Workshop Outlines and Literature (Materials for the students)

Below students who are participating at the Winter University in Barcelona can find the outlines and texts for the workshops. Please chose your first and second choice (by mentioning the name of the workshop leader) and send these to the ATLAS office at admin@atlas-euro.org. We will divide you into groups and let you know in time.

up

Draft Programme

Wednesday 18th February 2009
  Arrival at Pere Tarres and Orientation
Tour of local area organised by Sant Ignasi students

Thursday 19th February 2009
  09.00 Study visit to Poble Nou (new creative cluster in Barcelona)
   
   
Picnic lunch can be collected from the Hostel
  15.00 Onwards free time
    Evening Social programme

Friday 20th February 2009
  09.30 Depart Pere Tarres for TSI-Turisme Sant Ignasi in Sarria
   
Programme

Greg Richards - Introduction
Carmina Solà-Morales, Director, TSI-Turisme Sant Ignasi - Welcome
Marta Munté, Sant Ignasi - Tourism in Barcelona
Barcelona in Second Life
Esther Binkhorst, Sant Ignasi - Experimental travel laboratory in Barcelona

Open debate
  13.00 Lunch
  14.00 Esther Binkhorst, Sant Ignasi - Briefing for Sarria Experience Laboratory
  20.00 Dinner Pere Tarres

Saturday 21th February 2009
  11.00 Lecture Pere Tarres
   
Greg Richards, University of the West of England, Bristol, UK - Barcelona: Creative city?
  13.00 Lunch Pere Tarres
  15.00 Workshops Pere Tarres

Sunday 22th February 2009
    Study visit to Sitges, focus on relationship between sun and sand tourism and new forms of tourism (cultural tourism, creative tourism).
   
  13.00 Lunch Pere Tarres
  14.30 Leave Pere Tarres for Sitges
  16.00 Arrival Sitges
   
Carnival programme, return to Barcelona at leisure

Monday 23rd February 2009
  11.00 Lecture Pere Tarres
    Kristel Zegers and Simon de Wijs, NHTV Breda University of Professional Education, Netherlands - Cultural clusters, creativity and tourism
  13.00 Lunch Pere Tarres
  15.00 Workshops Pere Tarres

Tuesday 24th February 2009
  10.00 Lectures Pere Tarres
   
Caroline Couret, FUSIC - Barcelona Creative Tourism, presentation of the creative tourism network of Barcelona.

Tadeja Jere Lazanski, Faculty of tourism studies, Portorose, Slovenia - Systems Thinking for Creativity in Tourism
  13.00 Lunch Pere Tarres
  15.00 Workshops Pere

Wednesday 25th February 2009
  11.00 Lecture Pere Tarres
   
Guest lecture from Paolo Russo (Universitat Rovira I Virgili, Tarragona, Spain and Euricur, Rotterdam, Netherlands)
  13.00 Lunch Pere Tarres
  15.00 Workshops Pere Tarres
   
Evening Social programme

Thursday 26th February 2009
  09.00 Depart Pere Tarres for study visit to centre of Barcelona - Raval (multicultural inner city area of Barcelona) and Sant Augusti Cultural Centre (electronic music). Presentation from Jordi Fabregas, Director of Sant Augusti.
  13.00 Lunch Pere Tarres
  15.00 Workshops Pere Tarres

Friday 27th February 2009
  11.00 Workshops and distribution of evaluation questionnaire (Pere Tarres)
  13.00 Lunch Pere Tarres
  15.00 Workshop presentation preparation and collection of evaluation questionnaires (Pere Tarres)

Saturday 28th February 2009
  11.00 Workshop presentation preparation (Pere Tarres)
  13.00 Lunch Pere Tarres
  15.00 Final presentations Pere Tarres
  18.00 Final evaluation meeting

Sunday 1th March 2009
    Departure

up

Registration

up

 

Association for Tourism and Leisure Education
mail:info@atlas-euro.org
Copyright © 1997-2008 | All rights reserved | Revised: november 11, 2008